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Sustainability has become a key driving factor of consumer behavior, especially in younger generations. A recent study showed that it’s the primary factor in millennial decision making and that millennials are more than twice as likely as their parents to seek out businesses that align with their values. Is sustainabilityContinue Reading

As we grow older, our bodies need a little bit more love and support in order to function optimally. This is due to the fact that things may no longer run as efficiently as they used to, causing minor health problems that can decrease our quality of life. While prescriptionContinue Reading

Marketing is a crucial part of any business’ success. Billionaire and Mavericks owner Mark Cuban said it best: “No sales. No company.” As you can imagine, salons are no exception to this principle. In order to thrive, you need customers. On top of that, you need the right customers. You need theContinue Reading

In the world that we’re living in now having a basic grasp of science is essential for survival. COVID-19 has caused us to take better care of ourselves, to stay aware of transmitting germs, and to be cognisant of the effect that our actions have on others. Wearing face masks has becomeContinue Reading