Organic traffic to your business pages is traffic that you do not receive directly through paid advertising. For example, if you pay for a Facebook ad, the people that click through from the ad are considered paid traffic. However, if you post a photo of a house you have for sale on Facebook, the people who click through that image are considered organic. Likewise, the traffic you receive from Google Ads are paid traffic, but the traffic you get from your ranking on Google is organic.
The more organic traffic you can get, the more profitable your business will be because you will be lower your overall customer acquisition costs. In addition to maximizing profits, organic traffic can grow by increasing referrals. For example, when you utilize SEO to get your website at the top of the search results for a specific keyword, more people will click through your website. The more people you have clocking through, the better your website will rank. It’s a positive circular motion that will benefit your real estate business.
Enhance your SEO.
SEO stands for Search Engine Optimization. As its name suggests, this is the process of optimizing content for search engines. The more optimized the content, the better it will rank in search engines for the specific keywords your customers are most likely to use when looking for the products or services you are offering. There are best practices within SEO that are consistently evolving as search engines change their algorithms to offer a better search experience for the end-user. An enterprise SEO agency will work with you to develop a digital marketing strategy that fits your business’s unique needs. It will then utilize that strategy to optimize your content and help you to increase your organic traffic.
Create valuable content.
The more valuable the content, the more credibility you will have as a professional. People will go to your website when they are looking for advice or information they can trust. While this may not immediately result in increased business, when those online followers are looking for a realtor, they will go to you first. Your SEO company will help you get page optimization utilizing your high-value content so that it will pop during an organic search. They will also help you with link building as part of your overall enterprise SEO strategy. From your landing page on, all of your content should be consistently valuable.
Publish consistent content.
To increase your search rankings and credibility and ongoing business, you need to create new content consistently. If your websites or social media pages become stagnate, people will stop looking for new content. It will make you look inconsistent and unprofessional. Likewise, you need to consistently check for broken links as they will reflect poorly on your company. Consistency reflects you as a real estate agent and is something potential customers will look for as they want to work with an agent they can trust.
Real estate is a highly visual business. When people invest in something as significant as a house or physical property, they will see plenty of images and videos. Virtual tours, drone shots, and 3D images have become standard tools in the real estate business. As people browse online and see an image or video that links back to your website or social media page, your organic traffic will grow. John Foresi from Venterra Realty has built a highly successful real estate company and can attest to the importance of the images you use. High-quality images that showcase the properties you have for sale will attract both buyers and sellers as they are looking for an agent to quickly and successfully sell their property.