How to Ensure Your Business Succeeds in 2020

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The lockdown imposed to curb the spread of COVID-19 had far-reaching effects on the global economy. Many businesses were forced to shut down due to a significant increase in operating costs and decreased revenue. To stay afloat, they equally had to lay off employees and cut down the remuneration of key staff.

Regardless, 2020 has been a remarkable year for some companies that offered solutions to a lot of pandemic-related problems. Zoom, for example, has raked in over $622 million so far due to the increasing rate of online meetings and webinars. With these essential tips, your business can record similar remarkable achievements in 2020.

1. Create custom business cards.


A custom business card typically contains the contact information of a company. Business cards have always played an integral role in creating and diversifying business opportunities. What’s more, they’re a useful tool for attracting customers and driving sales. Furthermore, many entrepreneurs have business cards handy in a bid to make a great first impression on prospective customers.

Want to customize business cards for your brand? If so, there are many reliable companies out there. One example is Mines Press, an online printing store. On their site, you can select any one of their professional templates that suits your brand.

Better still, this acclaimed business card maker can assign a talented graphic designer that’ll create a card that matches your brand identity. Once the design is completed, you can then choose from various finishings, including matte, high gloss, durable paper stock, and more.

Asides from assisting with your business card design, they also specialize in business card printing, offering various options from traditional to trendy. Furthermore, their other services include loyalty cards, square business cards, round-cornered business cards, and custom die-cut cards.

2. Sell digital products.


Despite the drastic effects of the COVID-19 pandemic on the global economy, eCommerce has continued to thrive and is becoming increasingly popular. Many businesses have taken advantage of the trend by creating digital versions of their products. Some of the benefits include access to a broader market, reduced operating costs, and increased profit margins.

If you’re unsure where to start, companies like can help. They’ll guide you through the entire journey of tech development. Managed by veteran product and project managers, Devsu’s talented tech team delivers fast software development to build your digital products.

Once you provide the specifications, Devsu steps in and handles the entire software development from start to finish. The result is a high-quality product that aligns with your business’ needs.

3. Use project management tools.


Project management tools help small business owners optimize their business processes while enhancing efficiency and profitability for the in-house team. These tools help you manage numerous tasks, projects, teams, time, and other resources. Additionally, a well-designed project management tool allows for a seamless workflow and external collaboration with stakeholders, vendors, and clients.

On top of all this, the centralized communication channels of a project management software make it easy for teammates to collaborate across the board, which ultimately results in increased productivity. Some of the best project management tools include Asana, Trello, ClickUp, Casual, Basecamp, Todoist, and Pivotal Tracker. These can help your business cross the proverbial finish line.

4. Implement strategic marketing.


In the age of the “digital revolution,” more and more companies are relying on online advertising. One of the greatest advantages of online marketing lies in its measurability. As an entrepreneur, you need to continually develop and implement viable marketing strategies to gain a competitive advantage in your chosen field. This may seem like a bold statement but inbound and outbound marketing can take your business to the next level.

This involves outlining and streamlining your company’s objectives and processes. Strategic marketing also helps you maximize your resources to provide better service for your customers. Start by setting realistic goals using market trends and customer behavior analysis.

5. Outsource call center services.

With our “new normal,” creating a sense of community is more important than ever. Consider adding an outbound call center component to your business. With a call center or contact center, you can provide customers with 24/7 reassurance. Not just that, but a call center allows business owners to take advantage of customer feedback, pounce on hidden sales opportunities, and automate reservations. So your business is never really closed.

Plus, live operators will give your company that personal touch it needs to succeed amid COVID-19. Without this added horsepower and continuous improvement, you’ll struggle to meet customers’ complex requirements.