Essential Tools for Your Tour Operator Business

When starting or running a tour operator business, there are essential tools you will need to help streamline and organize your operations. Below we’ve listed some of the most important tools for your business.



WaiverSign is an essential tool for tour operators as it allows customers to sign waivers electronically, saving you time and hassle. With WaiverSign, customers can sign waivers from any device, anywhere in the world, and you can track who has and has not signed the waiver. This is a crucial tool for ensuring customer safety and minimizing your liability.


A CRM, or customer relationship management system, is a must for any tour operator business. A CRM allows you to track customer information and interactions, as well as sales and leads. This information is essential for creating targeted marketing campaigns and providing customer service that exceeds expectations.

Ticketing Software

Ticketing software is a must for any tour operator business as it allows you to manage bookings and payments. With ticketing software, you can track customer reservations, manage cancellations and refunds, and more. This software makes it easy to keep your business organized and running smoothly.


When it comes to tour operator businesses, a website is a must. It allows you to showcase your products and services to potential customers, and makes it easy for them to learn more about what you have to offer. Your website should be easy to use and navigate and should include information on your business, products and services, contact information, and any other important details. You may also want to include customer reviews, images and videos of your tours, and a blog to keep your customers up-to-date on the latest news and happenings.

Social Media


Social media is a powerful tool for promoting your tour operator business. By creating social media profiles for your business, you can reach a larger audience and connect with potential customers. Be sure to post engaging content that will capture the attention of your target audience.

Marketing Materials

Marketing materials are essential for promoting your tour operator business. You will need to create a variety of marketing materials, such as a company overview, product descriptions, case studies, and more. Be sure to design your marketing materials in a way that will capture the attention of your target audience.

Accounting Software

Many tour operators find that accounting software is a must for their business. This software allows you to track your financial information, including expenses, income, and more. This information is essential for making informed business decisions. There are many different accounting software programs available, so you should carefully research the options to find the one that best suits your needs. The program should be easy to use and understand, so you can quickly and easily track your finances.

Travel Insurance

Travel insurance is essential for any tour operator business as it protects you and your customers in the event of unforeseen circumstances. By having travel insurance, you can rest assured knowing that you and your customers are covered in the event of an emergency.

Employee Policies

Employee policies are essential for any tour operator business, as they help to ensure that your employees are treated fairly and in accordance with the law. By having employee policies in place, you can minimize the risk of legal issues and employee disputes.

  • Anti-discrimination policies
  • Harassment policies
  • Disability policies
  • Leave policies
  • Benefits policies
  • Pay policies
  • Workplace policies

Now that you have the essentials in place to run a successful and efficient tour operator business, it’s time to put them to use! These must-have tools will help you and your business to truly thrive.