Brick-and-mortar stores have been the backbone of the retail industry for centuries. Consumers can visit these shops, inspect the merchandise, and make purchases.
Brick-and-mortar stores have distinct needs. Store managers must maintain a safe establishment. They also need to secure and promote products. To ensure they have a thriving shop, store staff rely on several professionals. Let’s look at companies brick-and-mortar store managers should have on speed dial.
1. Store managers need a reliable wholesaler to supply products.
You may have a beautiful store in a great location, but you can’t make money if you don’t have quality products filling the shelves. Store managers must identify reliable wholesale companies that can supply the items they need at affordable prices.
Perhaps you run a large brick-and-mortar store selling hardware and automotive products. The experts with Banner Solutions can supply products such as deadbolt locks, push-button locks, automotive keys, and other security products. They carry products supplied by reputable brands, including Duracell, MOEN, and Rytan. Banner Solutions has an extensive distribution network, enabling them to offer next-day delivery to over 75 percent of American consumers. They operate multiple call centers from coast to coast, ensuring they promptly meet their clients’ needs. Whether you need to order a keyed entry knob, key token, or diagnostic software, their supply experts will help you locate suitable merchandise for your shop.
2. Store managers should have an account with an HVAC company.
Your store’s heating, ventilation, and air conditioning (HVAC) system is a critical building system that maintains a comfortable indoor temperature. Buildings that are too hot can cause heatstroke, making them unsafe for consumers and employees. Extreme cold also poses health risks you can avoid by maintaining your building’s HVAC system.
When you schedule biannual maintenance, your HVAC company will send certified HVAC technicians to inspect your air conditioner and furnace. The techs will repair or replace any worn parts and clean your system. They’ll clean the ducts and replace the air filter. Routine maintenance can prevent your furnace or air conditioner from breaking down, but having an HVAC company on speed dial ensures you can get your system repaired promptly if your system malfunctions. You won’t have to search for a company to service your system, reducing the amount of time it takes to get your HVAC unit operating correctly.
3. Retailers need marketing professionals to promote their business.
Brick-and-mortar stores need to sell products to generate revenue and may outsource their promotional needs to an expert marketing team. Your marketing team will clarify your objectives and target audience and develop and implement promotional strategies. Promotional channels include television and radio advertisements, print ads, billboard ads, social media ads, and search engine optimization (SEO) marketing. Campaigns could vary based on your goals. For example, if you’re focusing on raising your website’s domain authority (DA) score to drive traffic to your website, your marketing team may concentrate on SEO marketing. A campaign designed to reach residents in a new subdivision could involve radio and billboard ads.
4. Brick-and-mortar stores need human resources experts.
Human resources (HR) experts help companies establish operating protocols and employ qualified staff. Your HR team may draft employee policies and training information. HR professionals may also review applications and screen applicants when you’re hiring. Their duties can include checking references and verifying the applicant’s credentials. HR specialists prepare hiring packages outlining each position’s salary, benefits, and duties. HR specialists oversee employee orientations, and they maintain employment records. HR experts also help employers determine and implement suitable disciplinary action. Outsourcing your HR needs enables you to save money, but having your HR company on speed dial ensures you can address your HR needs immediately.
Brick-and-mortar store managers rely on services from multiple professionals. Every brick-and-mortar store manager should have their supplier, HVAC company, marketing team, and HR team on speed dial.